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- <text id=91TT2632>
- <title>
- Nov. 25, 1991: The Ghosts of Studio B
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- Nov. 25, 1991 10 Ways to Cure The Health Care Mess
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BOOKS, Page 99
- The Ghosts of Studio B
- </hdr><body>
- <p>By John Skow
- </p>
- <qt>
- <l>WLT: A RADIO ROMANCE</l>
- <l>By Garrison Keillor</l>
- <l>Viking; 401 pages; $21.95</l>
- </qt>
- <p> When Garrison Keillor reinvented the radio variety show
- some years ago with his Prairie Home Companion program Saturday
- evenings on public radio, the driving emotional force was a
- shameless, moony nostalgia for the never-was. But misty
- reminiscence taken straight out of the bottle is saccharine.
- What gives Keillor's wamblings about Midwestern small-timers
- their cutting edge (they continue on his new American Radio
- Company show) is a rare mix of exile's longing and eye-rolling
- exasperation. Were we really that awful, and was it really that
- grand?
- </p>
- <p> These are the elements, more or less, of this loopy,
- endearing novel (the author's first, it is surprising to
- realize) about the early days of radio. The time is the
- mid-'30s, the place is Studio B of Station WLT, Minneapolis.
- There is a jinx on Studio B, "the snakebite studio at WLT, the
- tomb of the radio mummy...Dad Benson gasped for breath
- during Friendly Neighbor and two huge flies dove into his throat
- and almost choked him...Reed Seymour once got the hiccups
- in there so bad his partial plate came off and he had to gum the
- news. And a week later, three of the Shepherd Boys, a gospel
- quartet, slipped in and quietly de-pantsed him during a long
- account of a tragic house fire leaving 6 Persons Dead in St.
- Paul. He kept talking but he yipped twice when they pulled off
- his shorts."
- </p>
- <p> The rubes out in radioland believed everything they heard,
- and some of the performers did too. Dad Benson ladled out
- cow-chip philosophy on or off mike, effortlessly spooning out
- such nifties as "East or west, home is best. There's no summer
- without winter...Hunger makes the beans taste better." But
- Marjery Moore, who played sweet, 10-year-old Little Becky on
- Dad's show until she was a raunchy 29, was a Camel-smoking
- delinquent who learned "within days of coming on Friendly
- Neighbor that she could get a big rise out of the radio folks
- by saying things in her Little Becky voice, such as `Hi, mister,
- want to see my panties?'"
- </p>
- <p> Even after WLT is making big money, owner Ray Soderberg is
- worried about radio's insubstantiality, which seems to him "like
- running a hotel with no rooms, just a lobby." He broods about
- the false bonhomie of fathead announcers, the fake warmth of
- radio stars laying on the charm to sell you hair tonic. But the
- big money keeps getting bigger.
- </p>
- <p> That was then. Glory days, but as the years and the story's
- somewhat invertebrate plot progress--Keillor's authentically
- rural narrative method is infinite digression--the pickings
- thin out. Like the rest of WLT's hayseeds and gallus snappers,
- the Shepherd Boys begin to lose listeners. In their prime,
- Keillor relates, they "could kill a quart like it was lemonade
- and and then they would jump in the sack with anything in high
- heels, hop out and sing `The Old Rugged Cross,' and feel so good,
- they'd jump right back in." Maybe they still could, given the
- chance, but unemployment looms. With Frank White, the author's
- bright-eyed hero, they are exiled to the sticks, sent on the
- road "in an old schoolbus, rattling from one end of the five-
- state area to the other playing $15 dates at high school
- assemblies and insane asylums and sleeping in your clothes on
- couches and eating slabs of grease and enduring the shame and the
- squalor until one day your mind snapped and they found you in
- your underwear crawling down a corn row in Kandiyohi County with
- an empty in your hand."
- </p>
- <p> This is ranting excess of the finest quality, and a case
- could be made that its author is the most gifted and prodigious
- humorist the U.S. has heard from since the old steamboat pilot
- ran aground. Prophetic stuff too. One doubter, foreseeing the
- twilight of radio, broods that "they will invent something.
- It'll have the same effect as bourbon but it won't give you
- headaches or upset the stomach, so it'll be used even by the
- kiddos. It'll earn gazillions. And boys, they are not going to
- deal us in on that hand." What Keillor has sketched is the West
- in Spenglerian decline, with cable and pay-per-view just beyond
- the horizon.
- </p>
-
- </body></article>
- </text>
-
-